Build A Bag
Tasked with building the visual language for Anya Hindmarch’s personalisation line: Build-A-Bag.
We created Airfix-style displays that turned customisation into an experience. Each store had its own bespoke fixture, tailored to its space and buy. A slick grey-and-white palette allowed the colourful accessories to pop. A line of VM props were designed for the Playstation personalisation area. Including bag stands, trays, swatch books, and iPad holder for digital Playstation.
